I’ll give it a shot…
Today, Outsiders Spirits and Eric Church announced they have officially teamed up for “the finest whiskey possible.”
The first release, Whiskey JYPSI’s Legacy Batch 001, sources individually aged whiskey components from various origins, then scientifically blending them to recreate the mash bill.
“Whiskey JYPSI celebrates doing things the unconventional way. It’s the commitment to the creative spirit, the process, and the journey that excite me the most,” Church says. “It’s meant to inspire others to take chances like we have – follow a different path and enjoy and experience life at its fullest.”
This isn’t the first time Eric Church has associated himself with a whiskey brand. Back in 2020, he teamed up with Jack Daniels to create a limited, special Edition Single Barrel Tennessee Whiskey.
You all know that I love whiskey. I write about it in my songs. I share it with you all on stage and now I’ve had the opportunity to create a whiskey from start to finish that celebrates taking chances and doing things the unconventional way.