Back in January, it was announced that Eric Church and Morgan Wallen officially purchased Field & Stream from Dick’s Sporting Goods with plans to carry on the legacy of what the brand meant to them in their childhood and as young adults.
The duo, which are also part of an ownership group, purchased the retail side, as well as the media platform that will bring back the print magazine that stopped being published in 2015. On top of that, Eric and Morgan announced a limited-edition apparel line, and plans to launch a fall festival, co-produced by Southern Entertainment, and just a few months later…they delivered.
On March 25th, it was announced that Eric Church and Lainey Wilson would headline the three day music festival. And today, Riley Green and Lynyrd Skynyrd were both added as co-headliners, making this one of the strongest lineups for an inaugural festival I’ve seen.
Field & Stream Fest will feature over 30 artists still yet to be announced and take place from October 4-6 in Winnsboro, South Carolina. Tickets are on sale now here.