Forget Marshals or his gig as a star judge on The Voice. Riley Green has a new acting role to add to his résumé, and this time, he’s playing just about every woman’s Christmas wish come true.
I’ve got a good feeling there’s more than a few ladies who would put down the 38-year-old “Worst Way” singer at the top of their Christmas list for Santa this year. In fact…somebody cue Megan Moroney’s “All I Want For Christmas Is A Cowboy.”
Playing into this reality, Black Rifle Coffee Company, which is a frequent partner with Green, has officially enlisted America’s favorite mustache-yielding 6’4″ man as the face of their 2026 Christmas campaign. I hope you’ve all started packing away the spider webs and jack-o’-lanterns because, as of today, the veteran-founded coffee company has launched the holiday season with Green starring in their new ad.
Glistening in his cowboy hat like a fallen Christmas angel, in the video, Green pops up in a couple’s home unexpectedly, helping them decorate their house to the nines— choo choo train around the tree and all. To no surprise, the wife of the household is swooning, cozied up on the couch with her Black Rifle cup of joe as she sits back and watches her oversized elf (aka Green) do all the Christmas chores.
At first, her husband, who comes home to the festivities, is less than amused, questioning, “What’s Riley Green doing here?” With the touch of his fist, Green trims the tree, fills the stockings, and even pulls the guitar-shaped sugar cookies out of the oven…with his bare hands.
The wife is having a little bit too much fun with Green running around the house, physically moaning as she takes a bite out of the perfectly frosted cookies. Nodding to the iconic Clark Griswold scene of National Lampoon’s Christmas Vacation, they also feature a clip of the Alabama singer plugging two massive Christmas light wires together, sending a flash of light across the room, and at this point the husband’s had it up to here.
But in case you forgot…Green’s not just a ladies’ man; he’s a man’s man. The ad wraps up with the wife revealing that Green (who, mind you, oddly doesn’t utter a single word throughout the entire video) has a whole stash of gifts for the husband as well. His haul of gifts includes bags of Black Rifle Coffee, an electric bike, and, of course, every man’s dream… night vision goggles.
To step into Green’s Christmas magic, check out the full video below: